Pricing is one of the most important factors that have a direct impact on your profit. Pricing is how much you charge for your service. A pricing strategy is simply that—a strategic plan and it's a very significant one. If you don't approach it in this way, you can struggle to decide how much to charge. If you stumble for too long, you might never get it back. Pricing can make or break the lifespan and health of your business, regardless of your sector, product, or service. Let's dig into pricing 101.